The Art of Leveraging Micro Influencers For Social Media Customer Acquisition

Micro influencer marketing is on the rise. With exceptional & high conversion figures, that’s hardly a surprise. It’s time for brands to start paying attention to micro influencers. Let’s tell

Share
5 Consumer Psychology Tricks to Boost Conversions

It’s all in the brain! Consumer psychology plays an important role in convincing potential customers into believing what they are buying exactly matches their needs. Here are 5 awesome ways

Share
How to Start Your First Content Marketing Campaign

With the right strategy and execution you can easily create a successful content marketing plan to gain more traffic & online sales. In fact, content marketing is actually one of

Share
4 Surefire Ways to Convert Blog Traffic into Leads

As a business owner, what do you want from your blog? A direct answer would be leads and conversions! Nowadays, most businesses have understood the importance of having a blog.

Share
Email Marketing For Hotels – 6 Tips to Generate Better ROI

Email Marketing is one of the best ways for hotels to encourage brand awareness and direct bookings. Sending personalized, relevant and customer-oriented emails focused on the audience persona provides better

Share
Micro Moments are the Future of Marketing – Are You Ready For It?

Optimizing for micro moments is undoubtedly the future of marketing. In the words of Google, “We’re heading toward an age of assistance where, for marketers, friction will mean failure, and

Share
How to Build a Successful Video Marketing Strategy

Videos are some of the most engaging content on the web, accounting for approximately 50% of all mobile traffic. That stat is only expected to rise over the years with

Share
Use Google My Business to Drive Traffic to Your Website

If you have a local business, and you’re trying to gain website visitors or more foot traffic, then one of the most important tools you can take advantage of is

Share
Infographic: Connecting the Customer Journey

90% of consumers expect consistent experiences across all devices. 93% of buying decisions are influenced by social media. Find more on connecting the customer journey with the infographic below.    

Share
Creating a Sales Funnel for Different Buyer Personas

An effective sales funnel is essential for your business to attract more prospects and close deals with them. A sales funnel is a marketing system that guides a potential customer/lead

Share
7 Customer Acquisition Strategies that Lead to More Customers

The key to successful customer acquisition in today’s competitive marketplace is to find the tactics, tools and strategies that work best for your customer persona(s). Here we are sharing seven

Share
How to Create a Facebook Ad Campaign

Facebook now boasts about 1.2 billion active daily users. There’s no doubt it’s an active community comprised of such a varied population that brands are giddy at the opportunity to

Share
Social Media 101: Marketing Tips

Social media marketing covers a vast field that remains an enigma for many.  As the digital world continues to grow and evolve, so do social media platforms. Using them effectively

Share
Why Chatbots are Important for Business

Simply put, chatbots are a combination of artificial intelligence and messaging apps. The online community has become saturated with software programs using messaging for a variety of tasks from reporting

Share
15 Ways to Measure Customer Experience

Measuring the customer experience can be most enigmatic. Perhaps the most difficult part is knowing where to start.  The consumer’s experience is varied and multi-faceted which emphasizes a broad view

Share
Top Influences that Drive Online Consumer Purchases

A big change to retail is the impact from millennials and mobile activity. The number of consumers shopping on a mobile device has spiked and the trend stands to increase.  In

Share