How to Measure & Track Content Performance
Marketers understand how important it is to gauge the performance of their content marketing strategy. A good strategy underpinned by excellent content can make a big [...]
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Marketers understand how important it is to gauge the performance of their content marketing strategy. A good strategy underpinned by excellent content can make a big [...]
If you’re not already using YouTube to promote your business or share your ideas with the world, now is the time to get on board. Second only to Google, YouTube is one [...]
Simply put, programmatic advertising is media purchasing. It involves the sale of media space to buyers who are seeking exposure for their brand; however, unlike traditional [...]
When it comes to e-commerce, Amazon is the first word that comes to mind for many. Founded in 1994 by president and CEO Jeff Bezos, it sells every product you can think of, [...]
Chief marketing officers used to be one of the most important players in major corporations. Traditionally, they’re responsible for creating and maintaining brand [...]
Year after year, digital marketing evolves and the channels/platforms seem to grow. With the vast amount of digital marketing solutions available to businesses in 2020, it can [...]
Mobile app deep linking is often overlooked by mobile marketers and is undoubtedly an important part in driving conversions and enhancing the user experience. Deep links can [...]
Just as technology has changed the way customers shop, the way businesses market their goods and services to the masses has changed drastically as well. With the use of [...]
The holiday season is the most important time of the year for many retailers. It’s a time when sales are generally at their highest and an opportunity for retailers to [...]
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Upward Commerce is a Digital Marketing Agency in Miami. We help brands gain ground in the digital space. We deliver online marketing & upward trends in traffic, customers and online sales.