5 Key Benefits of Real-Time Marketing Automation

Per the Salesforce Fourth Annual State of Marketing Report 2017, around 67% (see below graph) of marketing leaders are already using marketing automation platforms with an anticipated YOY growth of

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5 Consumer Psychology Tricks to Boost Conversions

It’s all in the brain! Consumer psychology plays an important role in convincing potential customers into believing what they are buying exactly matches their needs. Here are 5 awesome ways

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How to Calculate Customer Lifetime Value

In marketing, Lifetime Value is sometimes referred to as LTV, Customer Lifetime Value (CLV), or Lifetime Customer Value (LCV). Lifetime value is the value a customer gives to your business

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How to Drive Traffic to Your Ecommerce Website

Search Engine Optimization (SEO) The old glory days of SEO where you could win the algorithm with basic backlinks, metadata, and keyword-rich content has been replaced with actual, value-added content

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Guidebook to Marketing Analytics that Matter

Marketing is essential for businesses to thrive. From social media and content marketing to website personalization, customer engagement is vital for a healthy brand to develop and grow. Making strategic marketing

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