Marketing

There’s been a dramatic shift in the way consumers shop and interact with brands online recently. Browsing malls and shops in person or clicking “add to cart” impulsively on [...]

Generation Z, or those born from the mid-90s to the early 2010s, make up a huge portion of today’s consumers—especially those born in the 90s. As a retailer, it’s important for you to [...]

In 2022, estimated spend on affiliate marketing will reach $8.2 billion, its highest jump since 2015, according to Statista. Driving this significant increase in spend is the popularity of [...]

The marketing world is ever-evolving and as new technologies come into play, businesses are required to adapt faster than ever to understand consumer needs and to meet the demands of their [...]

Chief marketing officers used to be one of the most important players in major corporations. Traditionally, they’re responsible for creating and maintaining brand awareness, analyzing [...]

Year after year, digital marketing evolves and the channels/platforms seem to grow. With the vast amount of digital marketing solutions available to businesses in 2020, it can be difficult to [...]