Customer Acquisition

Simply put, programmatic advertising is media purchasing. It involves the sale of media space to buyers who are seeking exposure for their brand; however, unlike traditional programmatic [...]

When it comes to e-commerce, Amazon is the first word that comes to mind for many. Founded in 1994 by president and CEO Jeff Bezos, it sells every product you can think of, including clothing, [...]

Just as technology has changed the way customers shop, the way businesses market their goods and services to the masses has changed drastically as well. With the use of first-party and [...]

The holiday season is the most important time of the year for many retailers. It’s a time when sales are generally at their highest and an opportunity for retailers to build loyal customer [...]

Your ecommerce sales should not stop at the border. If you want to make your business a global brand then you need to have a multilingual and multi-currency website to better serve your customers [...]

As a business owner, what do you want from your blog? A direct answer would be leads and conversions! Nowadays, most businesses have understood the importance of having a blog. A well-maintained [...]