A Beginner’s Guide to Programmatic Advertising

Simply put, programmatic advertising is media purchasing. It involves the sale of media space to buyers who are seeking exposure for their brand; however, unlike traditional programmatic [...]

How to Compete with Amazon Online

When it comes to e-commerce, Amazon is the first word that comes to mind for many. Founded in 1994 by president and CEO Jeff Bezos, it sells every product you can think of, including clothing, [...]

How Marketers Can Use First-Party Intent Data to Drive Revenue

Just as technology has changed the way customers shop, the way businesses market their goods and services to the masses has changed drastically, as well. With the use of first-party and [...]

Holiday Marketing Guide for Brands & Online Retailers

The holiday season is the most important time of the year for many retailers. It’s a time when sales are generally at their highest and an opportunity for retailers to build loyal customer [...]

Improve User Experience By Having a Multilingual and Multi-Currency Website

Your ecommerce sales should not stop at the border. If you want to make your business a global brand then you need to have a multilingual and multi-currency website to better serve your customers [...]

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4 Surefire Ways to Convert Blog Traffic into Leads

As a business owner, what do you want from your blog? A direct answer would be leads and conversions! Nowadays, most businesses have understood the importance of having a blog. A well-maintained [...]

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