Top 5 Data-Driven Marketing Trends in 2022
Marketing today is all about data. With consumer insights and behavioral data, marketers can more easily reach target audiences with “near-precise” predictability of specific shopping [...]
Understanding 1:1 Marketing & Personalization – How to Create Your Own Strategy
Want to enhance the customer experience? How about increased revenue? If your answer to both of these questions is a resounding YES, then know that implementing personalization techniques in your [...]
Top Influences that Drive Online Consumer Purchases
A big change to retail is the impact from millennials and mobile activity. The number of consumers shopping on a mobile device has spiked and the trend stands to increase. In 2015, consumers [...]
Web Personalization: Get to Know Who Your Customers Really Are
Consumer expectation has soared with the age of technology, and retailers are no longer in the driver seat. Mobile, data, and social trends coupled with informed consumers allows shoppers to be [...]
