What is Mobile App Deep Linking?

Mobile app deep linking is often overlooked by mobile marketers and is undoubtedly an important part in driving conversions and enhancing the user experience. Deep links can help to heighten the [...]

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GDPR Law – Renovating The Data Privacy Standards of Business

After the implementation of the European General Data Protection Regulation (GDPR) in May 2018, a noticeable transformation changed data privacy specifications in every business house around the [...]

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Micro Moments are the Future of Marketing – Are You Ready For It?

Optimizing for micro moments is undoubtedly the future of marketing. In the words of Google, “We’re heading toward an age of assistance where, for marketers, friction will mean failure, and [...]

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Infographic: Connecting the Customer Journey

90% of consumers expect consistent experiences across all devices. 93% of buying decisions are influenced by social media. Find more on connecting the customer journey with the infographic below. [...]

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Why Chatbots are Important for Business

Simply put, chatbots are a combination of artificial intelligence and messaging apps. The online community has become saturated with software programs using messaging for a variety of tasks from [...]

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15 Ways to Measure Customer Experience

Measuring the customer experience can be most enigmatic. Perhaps the most difficult part is knowing where to start.  The consumer’s experience is varied and multi-faceted which emphasizes a broad [...]

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